2 Pizza Marketing
2 Pizza Marketing is a series of conversations with marketers working on small teams to create success, learn from failure, and stay sane. The stories you'll hear are relatable, honest, and packed with solutions to help anyone wading through the mess of marketing at an early-stage company.
Episodes launch weekly. Hosted by Melissa Moody (Previous Co-founder and CMO at Gated) and Ashley McGovern (Head of Content at Realync).
2 Pizza Marketing
Going into a New Market with Zach Janik (Duzybrat)
Hang on for the ride on this one, folks. Host Melissa and Guest Zach Janik dig deep into marketing and go a bit off the rails as they chat about:
- Zach's expertise in "go to new market" strategy
- 3 ways to identify when you should consider shifting/entering a new market
- the first steps to take when going into a new market
- the use of educational content... and what one MUST DO NOT DO with educational content
- his completely novel approach to a landing page (now let's see if he actually tries it)
- ...and an entirely side tangential rant about a new airline you'll want to fly
Be sure to catch Zach's marvelous mess story: which hits home for any of us who have tried expanding into a market that's culturally different from our own.
Special shout-outs to:
- Zach's company: https://www.duzybrat.com/ (Duzy Brat means Big Brother)
- Red Bull and Liquid Death
- Zach's LinkedIn page: https://www.linkedin.com/in/zacharyjanik/
Learn more about Nut Tree: https://nuttr.ee/