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2 Pizza Marketing
2 Pizza Marketing is a series of conversations with marketers working on small teams to create success, learn from failure, and stay sane. The stories you'll hear are relatable, honest, and packed with solutions to help anyone wading through the mess of marketing at an early-stage company.
Episodes launch weekly. Hosted by Melissa Moody (Previous Co-founder and CMO at Gated) and Ashley McGovern (Head of Content at Realync).
2 Pizza Marketing
Partnering with Creators for Effective B2B Content with Lauren Giovannetti (Stan)
Host Ashley McGovern sits down with Lauren Giovannetti, Creator Acquisitions Manager at Stan, to chat about the nuances of B2B content strategy.
Learn why user-generated content (UGC) should be a cornerstone of your marketing efforts, learn effective ways to measure the impact of B2B influencers, and gain insider knowledge on how Stan has successfully grown their brand account.
Tune in to learn:
- The importance of UGC in B2B marketing
- Techniques for evaluating B2B influencer effectiveness
- Strategies behind Stan's impressive brand growth
Learn more about Nut Tree: https://nuttr.ee/