2 Pizza Marketing

Marketing Through the Pre-Product Stage and Beyond with JK Sparks (AudiencePlus)

2 Pizza Marketers Season 4 Episode 4

Hear from Head of Marketing at AudiencePlus, JK Sparks, on both the mental and tactical sides of marketing that he's dealt with as a high-growth marketer. He and host Melissa Moody dive into topics including: 

  • His work at AudiencePlus on the innovative event Goldenhour
  • His newsletter The Lonely Marketer: on the emotional and tangible struggles of being a solo marketer
  • How to market a product when you're pre-product... and drawing inspiration from B2C 
  • The power of a strong POV and an owned audience
  • Why activation areas > booths at any event
  • How to identify strong leadership in early stage companies

Bonus shout-outs to: 

  • Exit Five and their upcoming event, built on the strength of an engaged audience.
  • The sharing of "Exactly how long until LinkedIn kicks you off a LinkedIn Live event...???"
  • The upcoming documentary that features the Making of Goldenhour

Links:

Learn more about Nut Tree: https://nuttr.ee/

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