Partnering with Creators for Effective B2B Content with Lauren Giovannetti (Stan)

Host Ashley McGovern sits down with Lauren Giovannetti, Creator Acquisitions Manager at Stan, to chat about the nuances of B2B content strategy. 

Learn why user-generated content (UGC) should be a cornerstone of your marketing efforts, learn effective ways to measure the impact of B2B influencers, and gain insider knowledge on how Stan has successfully grown their brand account.

Tune in to learn:

• The importance of UGC in B2B marketing
• Techniques for evaluating B2B influencer effectiveness
• Strategies behind Stan's impressive brand growth

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